The campaign's purpose is to promote the new innovation called "SweeTarts Gummies Fruity Splitz" in conjunction with Chicago Pride 2023. Ferrara provided the assets, including candy, logos, fonts, and the tagline, "Remarkably Together."
Inspired by the Care Bears, Rainbow Brite, and Lisa Frank drawings, the gummy zips by with a rainbow trail. The Ferrara Evoke Pride team decided to use a simple rainbow trail for the parade and another one with chevron colors for internal purposes. The chevron represents a broader range of colors within the LGBTQIA+ community.
Deliverables for this campaign include the campaign logo, parade t-shirt, magnet, Zoom backgrounds, and desktop backgrounds.
