graphic design.
Brand identity
Metropolitan Art Gallery logo is a representation of history. Art movements progress through history and changing the way art is formed. The logo itself, top to bottom, morphs from square to round edges. An example of art changing is the renaissance period taking on a more realistic approach in paintings, from the 2D flat imagery created in prior eras.
MAG is presenting the work of photojournalist, Lewis W. Hine. He is known as a pioneer for children because he photographed children working highlighting the importance of child labor laws. In the early 1900's Hine proved art can make a difference and can cause mindset change.
Ferrara Candy Company
2023 Pride Campaign
The campaign's purpose is to promote the new innovation called "SweeTarts Gummies Fruity Splitz" in conjunction with Chicago Pride 2023. Ferrara provided the assets, including candy, logos, fonts, and the tagline, "Remarkably Together."
Inspired by the Care Bears, Rainbow Brite, and Lisa Frank drawings, the gummy zips by with a rainbow trail. The Ferrara Evoke Pride team decided to use a simple rainbow trail for the parade and another one with chevron colors for internal purposes. The chevron represents a broader range of colors within the LGBTQIA+ community.
Deliverables for this campaign include the campaign logo, parade t-shirt, magnet, Zoom backgrounds, and desktop backgrounds.
Logo Design
Other projects
